Scaling Hartwood Homes from Local Builder to Regional Brand

Despite fifteen years of trading and hundreds of completed projects, Hartwood Homes had no digital footprint outside of Worcestershire. Prospective customers in neighbouring counties had never heard of them, and their website received fewer than 200 organic visits per month. They needed credible third-party coverage to build trust in unfamiliar markets.

We designed a dual-channel campaign combining ongoing brand mentions on national home improvement publications with targeted digital PR in regional outlets across Warwickshire, Staffordshire, and Herefordshire. Our editorial team produced four thought-leadership articles and secured 28 contextual brand mentions over eight months. We also placed expert commentary from Hartwood's managing director in three regional business features.